What is a White Label Mobile App?
A White Label or Private Label Mobile App is a fully branded iOS and Android application designed as an extension of your organization’s identity. Customized with your custom logo and app name, it reinforces your brand at every touchpoint while giving your audience seamless access to the full features and functionality of the uStudio Enterprise Streaming mobile experience.
How uStudio Delivers White Label Mobile Apps in Public App Stores
To deliver your White Label Mobile App efficiently and in compliance with app store policies, uStudio uses different approaches for iOS and Android:
Apple devices
The branded app will be distributed as unlisted/private apps rather than public listings.
- The app receives a standard listing page in the Apple App Store, but is not searchable for the general public.
You'll distribute your private listing through links and QR codes to your audience. You may also pull this listing into an internal app store through Apple Business Manager (more below).
This approach ensures compliance with Apple’s policies, which restrict publishing multiple public apps with substantially similar code bases.
Android devices
The branded app will be distributed in the Google Play Store as a regularly accessible application.
- You'll distribute your private listing through links, QR codes, or directing your audience to search for the app in Google Play. You may also distribute the application through Managed Google Play (more below).
Users can install the app as they would any other Play Store app, while organizations can also control distribution through enterprise mobility tools.
How Organizations Deploy White Label Mobile Apps to Private App Stores
Organizations typically use their existing enterprise mobility management (EMM) or mobile device management (MDM) tools, such as InTune, to make the White Label Mobile App available to employees.
Apple Business Manager (VPP): Organizations pull their White Label iOS app into their internal catalog using Apple’s Volume Purchase Program. This allows them to assign and distribute licenses to corporate-managed devices securely.
Managed Google Play: Organizations can include their White Label Android app in their managed app store, enabling controlled access across their device fleet.
Ongoing Updates and Support
uStudio handles app updates seamlessly on your behalf. Your organization will always have access to the latest features and improvements without the burden of republishing or manual updates. Your app continues to meet enterprise security standards and distribution requirements, allowing you to focus on content while uStudio manages the mobile user experience and app maintenance.
White Label Customizations
There are many aspects of the white-label experience that can be tailored to reflect your organization’s brand and user experience.
Learn more: White Label Customization Options
