Launching your content at a live event can be a great way to engage with your audience and drive excitement around your new streaming program. To maximize the impact of your live launches, consider implementing the following best practices:
1. Drive an Initial Login
Objective: Ensure that users log in to your platform at least once.
Details: Once users complete their initial login, they will receive mobile notifications, digest emails, and alerts whenever new content is featured. These notifications serve as reminders to encourage them to return to the app, enhancing user engagement and retention.
2. Tease Content
Objective: Generate interest and anticipation among your audience.
Details: Focus on specific pieces of content or series that are engaging, informative, or beneficial for the audience's professional development. Sharing intriguing details, such as a captivating interview story or a success story from a soft launch of the streaming network, can spark specific interest. These highlights help attendees visualize the value of the content, encouraging them to engage with it even after they have left the event.
3. Set Up a Booth
Objective: Provide direct support and promote content interaction.
Details: During the event, set up a booth where a team is ready to have one-on-one interactions with attendees. Use this opportunity to promote your content and app, answer any questions, and engage with your audience directly. Consider running raffles with entry tickets tied to app-specific actions like logging in for the first time or following a series, which can drive long term engagement.
4. Promote Between Sessions with QR Codes
Objective: Capture attention during natural downtime and drive immediate action.
Details: Secure a slide displayed on event screens between sessions and include a clear call to action with a QR code that links directly to the app or featured podcast. Attendees are often checking their phones during breaks, making this an ideal moment to prompt quick downloads or logins. Keep the message simple. Highlight one show or episode and reinforce why it is worth listening to.
5. Host a Live Podcast Recording On Stage
Objective: Let the audience experience the value of the podcast firsthand.
Details: Hosting a podcast live on stage allows attendees to sample the content in real time and understand the tone, format, and value of the show. This live experience builds familiarity and emotional connection, making attendees more likely to seek out future episodes in the app. After the session, direct the audience to continue listening by following the series or accessing additional content.
6. Strategically Time Notifications
Objective: Keep your audience engaged even after they leave the event.
Details: Plan to release a key episode in the Featured section of your app just as your audience begins their journey home. This timing ensures they receive a notification and an email about the new episode, encouraging them to tune in during their travels. This strategic timing keeps the app top of mind and provides instant value for the attendees.
Implementing these best practices can significantly enhance the success of your live launches by boosting user engagement and maintaining engagement with your content.
