Best practices for your video metadata when publishing to YouTube from uStudio's video platform Hub.
A keyword on YouTube can be one or more words. For example, if you place the following in the keyword form in uStudio:
YouTube will see that as three different keywords.
However, if you place the following in the keyword form in uStudio:
YouTube will see that as one keyword comprised of the three words.
Additionally, YouTube weights different metadata fields differently. This is why it is incredibly important to fill in a great description of the video. YouTube strongly encourages you to place a transcript of the video in the description. This makes your video highly searchable and will often drive up your search ranking inside of both YouTube and Google's own search engine.
Place a link to an external site at the top of the description. YouTube will make the link clickable and allow you to drive your audience wherever you would like them to.
Finally, make sure that your title is descriptive, not creative. Save the creativity for your description. Think about how people will search - use simple words. A plain title that simply states what your video is about is more likely to come up in results than one that you think might be eye catching.
Continuing with the tri-tip analogy: