Podcast Analytics Dashboard

The Podcast Analytics Dashboard gives you an overview of your podcast program within a selected time frame. The metrics presented here focuses on your audience’s activity and how content is engaged. Most of this data is captured into charts and can be exported as CSV files for further analysis. Whether your podcast program is for corporate communications or training, you’ll want to use these various metrics to drive continuous content engagement.

• The Podcast Analytics Dashboard is located in the Dashboards section of the Administration view of the Podcast Management Console (PMC).
  
  
• The screenshots of the Podcast Analytics Dashboard (down below) are purely for reference. None of the data is private information or from one single application; therefore, data may not make sense when comparing.
  
  
• The time frame selected affects data aggregation inclusively where applicable.
  
  
• All time frames are in the timezone GMT (Greenwich Mean Time). Equivalent to UTC (Universal Time Coordinated). Future versions of the dashboard will convert to your timezone automatically.
  
  
• Weekly charts are aggregating data from Monday to Sunday.

Controls

At the top-right, there is a calendar where you can select a start and end date for data to be aggregated within a period of time. By default, today and 3 months prior to today is selected.

Audience Activity

• Activated Users - The number of podcast audience members who have made use of the podcast application before the end of the time frame selected.
  
  
• Total Plays - The number of times your audience played a podcast in the selected time frame.
  
  
• Total Shows - The number of Shows your studio currently has.
  
  
• Total Episodes - The number of Episodes your shows have combined.
  
  
• New vs. Returning Users (weekly) - For each week (Monday to Sunday) in the selected time frame, this graph shows the number of first time (new) users and returning users. This does not mean that the users are “new” for the time frame, it means they are new since the podcast program launched. You can mouse over any of the bars in the graphs to see details of new, returning, and total users.
  
  
• Web vs. Mobile Users (weekly) - For each week (Monday to Sunday) in the selected time frame, this graph shows the number of users that used the mobile application and/or the web application. If an audience member used both, they will be counted twice. You can mouse over any of the bars in the graphs to see details of Web, Mobile, and total users.

Content & Plays

• Shows - Displays all Shows that currently exist in your podcast program with details for each. If there is more data than can be seen on the screen, press the link at the bottom of the table to “View all ### rows”. This drill-down view also allows you to sort by different columns and export the data.
  
  
  • Show Title - The title of the Show.
    
    
  • Total Episodes - The number of new Episodes published within this Show in the given time range.
    
    
  • Total Followers - The number of audience members who follow the Show in the given time range.
    
    
• Episodes - Displays all Episodes that existed in the given time range in your podcast program with details for each. If there is more data than can be seen on the screen, press the link at the bottom of the table to “View all ### rows”. This drill-down view also allows you to sort by different columns and export the data.
  
  
  • Episode Title - The title of the Episode.
    
    
  • Show Title - The title of the Show that contains this Episode.
    
    
  • Published Date - The latest date that the Episode was published to a Show. This date isn't restricted by the time period.
    
    
  • Plays - The number of times this Episode was played in the selected time range.
    
    
  • Episode Duration (Minutes) - The number of minutes of content in this Episode.

Click here to learn more about Shows and Episodes with our statistics charts.

Raw Event Data

All of the data presented in the Podcast Analytics Dashboard is powered by databases of user information, media content, and user events. Most of the data comes from the raw user events via the Podcast Analytics API. Because this data is so detailed, there are often more than 100,000 rows and/or 20 MBs of data available within a select time frame that you cannot download the chart into a CSV. We have provided you a link to our Statistics Dashboard, which is a prototype tool that will allow you to download vast quantities of raw event data. Here is a Statistics Dashboard tutorial on how to generate and download a basic report of raw event data.

• Timestamp - The date and time the event happened in UTC. The format is “YYYY-MM-DD hh:mm:ss”.
  
  
• User_Id - The unique uStudio ID of the User that prompted this event.
  
  
• Event_Type - The type of event that happened. Event types include:
  • download - The user downloaded an episode.
  • like - The user liked or “un-liked” an episode. If is_active is true (1), it was a like. If is_active was false (0), the user removed their “like”.
  • login - The user logged into the podcast application.
  • played_time - Corresponds to a player.progress event for each 1% of an Episode consumed. The “Played_Time” field shows the number of seconds consumed for each 1% of the Episode.
  • player.impression - The media player was loaded.
  • player.play - The media was played.
  • player.progress - Corresponds to a played_time event for each 1% of an Episode consumed. The “Progress” field shows the percent of the Episode consumed.
  • player.ratechange - The user changed the speed of the content playback.
  • share - The user shared an Episode.
  • follow - The user followed or unfollowed from a Show. If is_active is true (1), the user followed. If is_active was false (0), the user unfollowed.
    
    
• Show_Title - The title of the Show of the Episode that was consumed.
  
  
• Episode_Title - The title of the Episode that was consumed.
  
  
• Played_Time - For the played_time event, shows the number of seconds in 1% of the Episode consumed.
  
  
• Is_Active - True or false value for the like and follow events.
  
  
• Show_Id - The unique uStudio ID of the Show. This is necessary because Show titles may change over time, but the ID never changes.
  
  
• Episode_Id - The unique uStudio ID of the Episode. This is necessary because Episode titles may change over time, but the ID never changes.
  
  
• Application - Will have a value of WEB or MOBILE to indicate which application the audience member was using when this event was fired.
  
  
• Email - The email address of the User that fired this event (if available).
  
  
• Group - A list of Group IDs of which the User was a member when this event fired.