You have access to analytics for Shows and Episodes. These analytics will show you the number of plays and engagement over time across all shows and episodes. You can access both show and episode analytics in the Episodes section by changing the view format to the Analytics view.
- Select Episodes from Left Panel
- Select the last icon on the right that looks like a graph above the episode list
Analytics Definitions:
Plays: Displays how many audience members went to listen to an episode. A view will be tracked when the player of an episode is displayed on the application. This metric will let you know how many users have clicked the play button. A few things to note:
- Plays on shows will be cumulative of all the episodes in the show. Viewing the chart below the graph will give you the breakdown of the show.
- Views are not unique so if a user were to listen to this episode on multiple occasions you the data will increment each time. To better understand how many multiple listens have occurred pair this data with the number of logins for the same time period in your user activity report.
Engagement: The engagement surfaces where within the content users are engaged. Data will be tracked based on what part of the content the user consumes. For example, data for a user will be collected at the 0% mark and 20% mark onward if a user seeks (fast forwards) to the 20% mark the episode and listens to the content from that point on. A few things to note:
- All users who play the content will be tracked at the 0% mark since the content auto-plays when navigating to the player.
- This data is reported in 20% segments. So if a user plays from 0-43%, the engagement numbers will increment for 0%, 20%, and 40%. However, if a user seeks to the 50% mark it will show they engaged at 0% and then from the 50% mark and beyond.
- If a user rewinds to re-listen to a portion of the content the area of the content will be tracked as many times as they rewind. This will help surface engaging content that users may want to listen to more than once. This will allows content creators to uncover what pieces of content are resonating with users.
- You can understand how much content has been consumed by reviewing the table of metrics below the chart. For example, if most users made it to the 50% mark this means they have consumed half of the content.
