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Tutorial Video
Accessing Promotional Embeds
Discovery links, aka Promotional Embeds, allow podcast administrators to promote their podcast episodes with a visually appealing preview of the episode. Clicking anywhere on the promotional embed will direct the user to the podcast mobile app or podcast web app, depending on what device they are using.
To access the promotional embeds, follow these steps:
- Navigate to a published Episode within the PMC
- Click on the chain link icon next to the Episode
- That will open a modal to get a direct sharing link to the episode
- There is now a second tab for "Promotional Embed" that gives you the code to embed a Discovery Link in any website
- Please note - If your app is accessed via SSO, any shared link will only work if shared with and opened by an authorized user of your app
Ways to Incorporate Promotional Embeds
Unfortunately, you might encounter some systems that do not support our promotional embeds. Lucky for you, there are still great ways to incorporate these visuals into your promotional efforts to make sure your content is getting the traction it deserves. Many of our clients enjoy taking a screen capture of the particular promotional embed and hyperlinking the episode's share link to that image. You can learn more about accessing share links for promotional materials in this article below.
Examples of where you can include this "workaround" version of our promotional embeds include email, calendar invites and any other digital communication that can't handle embeds.
How to Include in Email
- Access the promotional embed for the published podcast episode. These steps are listed in the first section of this article.
- Take a screen shot of the promotional embed preview.
- Click on the "Sharing Link" tab. You will need to copy this link for later use.
- In your email system, click on the "Insert Photo" icon to insert the screenshot of the promotional embed.
- Highlight the screenshot by clicking and dragging your cursor over it. You must highlight the image instead of just clicking in order to hyperlink the image properly.
- Select the "Insert Link" icon at the bottom of the window.
- Paste the episode share link you copied from the PMC.
- Your promotional embed screenshot should now be hyperlinked. You should now have an example of a promotional workaround that you can include in email announcements.
Accessing Share Links for Promotional Materials
We have developed our share links in a way that allows users to open the link in a way that meets the needs of their environment. Below is how you as an admin can find the links to share in promotional materials and how it will open for your users based on if they are on a phone or computer.
Once you create an episode and are ready to share it with your team you can easily copy the link to the episode in the Podcast Management Console once you have published it to a show.
- Go to the Podcast Management Console
- Go to the shows section
- Go to the show in which the episode has been published
- Next to each episode in the show you will see a little link icon
- Click the link icon next to the episode you would like to share
- Copy the link that is displayed by clicking the icon to the right or by highlighting the link and copying it.
- Use this link in emails and other promotional materials to send your podcast audience to this episode
How Universal Share Links Work for your Audience
If an audience member clicks on the link while on their computer.
- The audience member will click the universal share link in materials provided by the podcast team
- They are taken to the web application and skip the company code screen since the link will assign the company code for them.
- They will be asked to login using your company authentication process, if not already logged in.
- Once logged in they will be taken to the show page the episode is in and the episode will begin to play
If an audience member clicks on the link while on a mobile device and has the application downloaded
- The audience member will click the universal share link in materials provided by the podcast team
- The phone will open the mobile device and take them through the standard login process if they are not already logged in
- They will log in using your company authentication process, if not already logged in.
- Once logged in the application will begin to play the episode
If an audience member clicks on the link while on a mobile device and has NOT downloaded the application.
- The audience member will be taken to a page letting them know the best mobile experience is on the mobile device and give them links to download the application
- Once they download the application they will go through the steps above after downloading
- The audience member can dismiss this download app prompt and will be taken to the web version of the application on the mobile browser
- They will log in using your company authentication process, if not already logged in.
- The user will be taken to the show page with the episode already playing
Universal Share Link FAQs
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What happens if someone who does not have access to my podcast finds on of these links and goes to it?
If the person who clicks the link does not have access to your podcast they will be taken to the application login screen and will not be able to login. This will prevent them from getting access to any sensitive content. -
Why do I have to wait until an episode is in a show to get the link?
Since episodes can be published to more than one show we want to make sure we send the user to the episode in the correct show. -
How can I create promotional materials before a show is published?
To create promotional materials with link to certain episodes before you publish the show make sure you first create a show that is set to "private" and has no group assignments associated to it. This will put the show in a draft state where only those who have access to the podcast management console can see them.
