Sample Launch Communication

Leading up to your Podcast Launch it is important to build excitement and let your potential podcast audience know what they are about to have at their fingertips. Below are three suggested emails to help you see communication strategies we have seen be successful with our customers. 

Pre-Launch Teaser

Send a teaser email to audience members getting access to the podcast. This email should be short and sweet. It is meant to highlight new content and the new way to access content along with the date they can expect to get access. This is meant to generate buzz and let your audience know to be on the lookout for the announcement on launch day. 

• Subject: Podcasting Coming Soon!
• Suggested Time to Send: 1 week prior to launch
• Body:
  
  Be on the lookout for big changes coming soon! 
  
  We are thrilled to announce we’re making a big leap into the future of team communications, podcasting. Globally, people listen to podcasts 5x more than watching movies. It’s a fact – given the fast-paced and digitally connected workforce of today, we will be most successful as a company if we adapt to new ways of communicating. We hear you - It must be mobile, it must be downloadable, it must be easy to access.
  
  Questions? Don’t worry. We will be sending you additional information on [consider inserting launch date] during our official podcast launch on what this means for you and how you can easily access this new engaging content.
  
  Thank you,
  Team Name or Leaders Name

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Announcement Email

On launch day your podcast team will send out an email to your audience letting them know they now have access to download the app, the content they should see and subscribe to, and provide them the podcast user guide to give them a quick walk through of the app itself.  

• Subject: Announcing Podcasting 
• Suggested Time to Send: On Launch Day 
• Body:
  
  Podcasting is finally here! In the U.S. alone, 40% of Americans listen to at least one podcast a week (and growing rapidly). We’re excited to be part of this digital growth and are confident this medium will keep you better aligned and informed with company messages.
   
  Our podcast shows are now officially available through the uStudio app, where you will have quick access to important content you need when you need it - at home, at your desk, or on-the-go. This includes the ability to download or listen to podcast content offline, at your convenience. 
           - Download from the Apple App Store
           - Download at from the Google Play Story
           - Access via Web
  
  Please help us get started. Please tap your peers on the shoulder and encourage them to join. This new channel will include content you won’t be able to access anywhere else, including email. We don’t want anyone missing out on any big announcements or updates we share through these new channels.
  
  The attached document will explain more on how to use the uStudio app, sign-in, and start subscribing to podcast shows. By subscribing, you will get notified as soon as new content is added. ((Attach customized document that outlines the user guides with details specific to your app))
  
  So, what’s available?
  ((Fill out details specific to your podcast application. Outline the shows you will be going live with and the content they can expect from those shows. Below is an example: 

1. Leaders Outpost: Short notifications, announcements, or updates from key executives in the company. Employee questions will also be addressed live! (Less than 15 minutes)
2. A Specialist’s View Point: In depth sessions on a specific product or solution area from a key executive or industry leader. This show is sure to help you increase your sales and product knowledge. (Greater than 15 minutes)))
   
   Thanks for helping us increase the efficiency of our communications.
   
   Happy Podcasting!
   (Insert Team Name or Leaders Name)

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One-Week Post Launch Email

One week after launching keep engagement up by sending an email to your audience reminding them of all the new content, they have access to now. In addition, give them a few tips on how to get the most out of their app by subscribing to shows and looking out for notifications. This is a great time to add a new episode to direct users to check out via the email.  

• Subject: Have you signed into Podcasting?
• Suggested Time to Send: One week post announcement 
• Body:  
  
  Are you staying up-to-date with the latest company information? As a reminder, now that we have introduced private podcasting, you’ve got access to a powerful new source of company information.  
  
  We want to make sure you get the most out of your podcast experience. We’ve again attached this onboarding document that explains how to download the uStudio app and start using it for your convenience. ((Attach customized document that outlines the user guides with details specific to your app))
   
  If you have already signed-in and subscribed to our podcast shows, make sure you are on the lookout for app notifications you might be receiving from time-to-time. 
  
  Here are a few episodes we think you might like:
      - Insert Share Link for Specific Episode
      - Insert Share Link  for Specific Episode
  
  Let us know if you have any questions.
  
  Happy Podcasting!
  (Insert Team Name or Leaders Name)