Example Survey For Your Podcast Users – uStudio

Although uStudio's podcast analytics gives you detailed named-user data covering a wide-range of insights, surveying your podcast users can allow you to dive deeper and get even more feedback. Below are some example questions to take into consideration.

Example Questions Related to the App and General Program:

Do you listen to podcasts outside of work?
1. Yes
2. No
Have you listened to any podcasts on the uStudio app?
1. Yes
2. No
How did you find the sign-up process for our company's podcast?
1. Easy
2. Straightforward
3. Confusing
4. Other
How could we improve the sign-up process? We recommend giving your end users answer options that are unique to your program.
What device are you mostly listening to company podcasts on?
1. Work mobile
2. Personal mobile
3. BYOD
4. Work laptop
5. Personal laptop
6. iPad
When are you listening to company podcasts?
1. During my working day
2. On a work break
3. On my commute
4. At home on my own time
5. On the weekend
6. On vacation
7. Other
Are your first (or second) listen, did you subscribe to the content and start getting regular podcast updates including push notifications?
1. Yes
2. No
What advantage does having a mobile podcast app give you?
1. Ability to listen when it suits me
2. Access to information I wouldn't ordinarily have awareness of
3. Greater understanding of what's going on in the workplace
4. Visibility of what other business areas are working on
5. Insight into leaders' perspectives
6. Insight on what's going on externally and how that impacts our business
7. Access to developmental and learning material I can access at my own time and pace
8. Access to wellbeing resources
9. I don't feel it's given me an advantage
10. Other
Have you recommended the uStudio podcast app, or our company podcast, to a colleague?
1. Yes
2. No
Are there any features you'd like to see on the uStudio app that aren't currently available?
What's the one best thing about the uStudio podcast app?
If you have yet to listen, can you tell us why you haven't listened to a podcast on the app yet?
1. I haven't had time to download it
2. I've tried to download it but have struggled
3. I've downloaded it but haven't listened to anything yet
4. I've downloaded it but there are no podcasts that interest me
5. Other
Is there anything in our podcast program that you think needs improvement?
1. Quality of content
2. Quality of audio or video
3. Frequency of podcasts
4. Length of podcasts
5. Quality of hosts
6. Quality of guests
7. Relevance of topics
8. Engagement factor
9. Other

Example Questions Related to Podcast Content:

Do you feel better informed after listening to our company podcast?
1. Yes
2. No
Did you sign-up for uStudio to listen to a specific podcast show or episode?
1. Yes
2. Yes - but I've gone on to listen to other podcast content on the app as well
3. No
How relevant do you feel the content of our podcasts are to your work as an employee?
1. Very relevant
2. Relevant
3. Neutral
4. Somewhat relevant
5. Not relevant
How do you feel about the number of podcast shows available to you?
1. Not enough
2. Just right
3. Too many
How do you feel about the variety of podcast topics covered?
1. Not enough
2. Just right
3. Too many
Would you like to receive more or less communication from us, your employer, through podcasting?
1. More
2. Less
3. The same
Are there any other topics you'd like to see covered that are not already available through our podcast program?
1. Insight from leaders
2. Peer-to-peer knowledge sharing, including employee interviews
3. Personal interests and hobbies
4. Deeper discussions on internal news topics
5. Communications on internal change
6. A Day in the Life Of...
7. Competitive Insights
8. Other
Generally would you rather...?
1. A podcast is hosted by a number of people
2. A podcast is hosted by one person
3. I don't mind
Generally would you rather...?
1. A podcast episode discusses a wide range of topics on a given theme
2. A podcast episode is focused on one subject in more detail
3. Not sure / Other
Generally would you rather...?
1. A podcast episode includes a good debate between a number of hosts
2. A podcast episode is focused on the host's opinion
3. Not sure / Other
How often do you like to receive a new podcast episode to a show you enjoy?
1. Daily
2. Weekly
3. Bi-weekly
4. Monthly
5. Quarterly
6. Other
What's your ideal length of a work-related podcast?
1. 0-5 min
2. 5-15 min
3. 15-30 min
4. 30-45 min
5. 45-60 min
6. Over an hour
Would you be interested in being interviewed on a podcast episode for your company?
1. Yes
2. No
What formats do you prefer in the podcasts you consume?
1. Dialogue / Conversational
2. Storytelling
3. Interview
4. Video
5. Other
If you find yourself not listening to a full podcast episode through uStudio, this is usually because...
1. The content is too long
2. The content is not interesting enough
3. I am already knowledgable about the topic
4. The audio or video quality is poor
5. I do not have time to listen to podcasts
6. I just don't want to
7. Other

Example Questions Related to Podcast Promotion:

How did you hear about our company podcast?
1. Email
2. Poster or other signage
3. Yammer or similar
4. Through a colleague
5. Through my manager or leader
6. Other
How well do you feel you and your peers are informed about new podcast content?
1. Very
2. Somewhat
3. Not very
4. Not at all
5. Other
Do you think our company does a good job promoting the podcast and new podcast content?
1. Yes
2. Somewhat
3. No
4. Unsure
How would you like to be informed of new podcast content?
1. Through email
2. Though social media
3. Through mobile push notifications
4. Through our slack or other internal messaging system
5. Through my peers
6. Through other podcast episodes
7. Other