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Let's Get Podding Webinar Series - FAQ
August 18, 2021: 5 Tips for Creating a Successful Internal Podcast
Q: Do you have any resources for becoming a better host or interview best practices?
A: There are many ways to improve your skills as a host or interviewer. One of the easiest ways to do so is to learn from public podcast hosts that you like and observe their hosting techniques - what is their tone of voice, pay attention to their pacing, how do they introduce and engage with guests, how do they ask questions, how do they respond to answers. Take a few notes and try the techniques you like as an audience member!
Q: Should I use segments in my podcast? Are they helpful, or do they hinder your message?
A: Segments refers to having different themes, formats or topics on a given episode of your podcast. An example would be - in a 30min episode, you may have three segments. The first segment might focus on actionable items, the second segment could be on latest updates for the audience, and the third segment could recap an interview with a guest on a relevant topic. Certain podcasts could excel with this format, others not so much. It is important to ask your audience how they want to receive the information, gather feedback.
The great thing about podcasting - you can try different formats and see how your audience reacts. We encourage you to double down on what works and what they tell you they like.
Q: When (if ever) does it make sense to do a one-time podcast series (e.g., a podcast show with 10 static episodes)?
A: Each podcast and respective strategy is unique. There is no one-size-fits-all across corporate podcast content. As a best practice, we see better adoption and engagement with content when companies run multiple series in the same uStudio show, and when possible publish on a cadence, than when they run a standalone one-time series.
A great example is an Onboarding podcast show for your company's new hires. The show could be made up of a variety of episodes that don't tend to change over time. Many uStudio customers have a similar podcast in their app.
Another static series could be aligned to annual benefits updates around open enrollment.
On the other hand, an example of a recurring series might make more sense for your use case. Say you have an upcoming live (or virtual) event, and you want your audience to understand or have context on a few topics beforehand. You may record a number of podcast episodes that align, and publish one per week before the event to both drive home that information and get the audience excited. This would be a great series. You may also have a second event later in the year (e.g., the first taking place in Q2 and the second in Q4). You could use the same podcast show and run two series a year, publishing weekly for ## weeks before each event. This could help you take advantage of email and push notifications that will be sent to show Followers from the previous event.
Regardless of how you publish each series, success will rely heavily on your promotion plan and how you drive awareness and accountability for engagement. Perhaps you could recognize and/or reward the top listeners at the event with a podcast award or podcast swag. Bottom line: make it fun and rewarding to engage with a series!
