This article outlines the primary branding elements required for your white label mobile application.
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App Name
The App Name is the display name shown under the app icon on audience devices and throughout the app stores.
Requirements
Limited to 30 characters on both the Apple App Store and Google Play Store.
Plain text only — no emojis or special symbols.
Best Practices
Keep it short and memorable (ideally under 20 characters) so it displays fully in most situations without being truncated.
Choose a name that clearly reflects your organization or the app’s purpose.
Be consistent — your app name, icon, splash screen, and internal communications should work together to create a cohesive program brand identity.
Apple App Icon
The Apple App Icon represents your app in the Apple App Store and on audience devices. This icon should reflect your organization’s brand while meeting Apple’s design and technical requirements.
Technical Specifications
Dimensions: 2048 × 2048 px
File type:
.png, single layerColor profile: sRGB
Opacity: Edge-to-edge (no transparent borders)
Design: Center the main graphic to allow for rounded corners once displayed
Apple Reference
Android App Icon
The Android App Icon represents your app in the Play Store and on Android devices. While the design should match your Apple icon, Google applies slightly different rendering standards, so the file must be optimized for Android display.
Technical Specifications
Dimensions: 2048 × 2048 px
File type:
.png, single layerColor profile: sRGB
Opacity: Edge-to-edge (no transparent borders)
Design: Optimize for the center 1500 × 1500 px area
Safe area: Keep key elements within a 75% safe zone
Google Reference
Splash Screen
The Splash Screen image appears while the app is launching, just before the login screen. This is a great opportunity to reinforce your brand’s look and feel.
Technical Specifications
Dimensions: Minimum 2048 × 2048 px
File type:
.png, single layerColor profile: sRGB
Opacity: Edge-to-edge (no transparent borders)
Safe area: Center 682 px — keep important graphics or logos within this area
Best Practices
Use your brand logo or a simplified graphic — avoid heavy text or fine details.
Ensure sufficient contrast so the logo stands out on different device types.
Keep it consistent with your app icon design for a cohesive visual experience.
